The Age of Creative Society and Human Spirit Marketing
Consumers are seeking services that solve their problems and provide experiences.

Brand Management

Brand building

Character building

Marketing today is seeing a shift from Mind to Heart and even to Spirit. Examples of each approach:
Mind: Positioning—Volvo—safety
Heart—Starbucks—3rd place to drink coffee
Apple—creative imagination
Spirit—Timberland—Path of Service

Kotler introduces what he calls the 3i model:
Brand integrity—positioning/differentiation
Brand identity—positioning/brand
Brand image—Differentiation/Brand

Identify anxieties and desires fo the consumers to be able to target the minds, hearts, and spirits

WORKSHOPS
If you are interested in introducing the best practices of marketing 3.0 in to your marketing plans and strategies Call us at 770.993.7343 for a free discussion of how Resultrek workshop might help.

For any questions, please Contact Us and we will be glad to talk about how these powerful tools can help you achieve your goals.

Email us at info@resultrek.com