Training and Coaching

Product Management Excellence: 12 week program
Creating great marketers

1. Description: We build and inspire the knowledge, skills, and behaviors of successful marketers. We’ve worked with over 1500 product managers, helping them improve their business results. Our program brings you the best practices of the great marketing companies including Procter & Gamble, General Electric, Wells Fargo, 3-M, American Express, and others along with our experience in working with our client-managers.

2. Benefits: Your marketers will leave this program with an in-depth understanding of the 3 specific marketing initiatives they can undertake to deliver the greatest profit potential for their products. As part of this program each manager will apply best practices to:

• Review their fact base and their understanding of their product, competitors and customers
• Create an issues/opportunities/objectives matrix for their product
• Develop a strategic positioning statement for their product
• Analyze the payback from their management-approved strategic product plan
• Define a comprehensive implementation plan and documentation for managing it.
• Create a plan for tracking and measuring the effectiveness of strategies and initiatives.
• Conduct cross functional dialogue on the strategic marketing elements of their product plans

3. Brief description of how workshop works: Our format incorporates classroom workshops and personal coaching using each marketer’s specific opportunities and challenges. We draw on two proprietary tools, The Marketer’s WorkflowTM the best practice market process and on The Customer Learning CurveTM, a powerful, practical tools for creating an upward spiral of learning and success.

4. Client results/testimonials

"...the Resultrek program will play a key role in our efforts to make our ability to do world-class product management a source of competitive advantage for our firm..." —Julie Monaco, JPMorgan Chase New York

"...picking it up as we go along is no longer good enough. We need a short-cut to product discipline through the learning and concurrent application of proven tools, models and theory. We need a common, business-oriented mindset and a shared vocabulary. In my opinion, the Resultrek programme is a key component of putting that in place." — Ian Chittick, JPMorgan Chase, London

“Resultrek’s fact-based approach coupled with our ingrained knowledge of the business exceeded my high expectations.”
— Terry Yarbrough, AVP Consumer Marketing, BellSouth 

5. A typical project
The chart below describes the workshop—application—report results cycles of a typical Resultrek program.
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