Assessments
Assessment module 1: Product Planning and Strategy.
Market Research, Segmentation, and Targeting
Product Positioning
Sales Channel Strategy
Message Strategy
Measuring to learn
Assessment module 2: Analytical Skills.
Calculating the three kinds of returns on investment
Creating and interpreting the Pareto Analysis of accounts
Developing a revenue forecast
Assessment module 3 : Leadership Skills
Motivating a cross-functional team
Improving sales force effectiveness
Assessment module 4: Product Management Knowledge.
Applying Positioning
A B2B case study—open ended answer about “what would you do?”
Customer service and satisfaction
Marketing programs
Assessment module 5: Presentation exercise
Analyzing the percentages of correct and incorrect answers by topic area enables us to infer the strengths your organization can build on and their development needs to address. We will also identify the patterns of respondents and define segments of managers. We will then propose the best training approaches for each segment of managers, including training topics and approaches to coaching. We will develop specific recommendations to discuss with you.

Product Management Workshops
The Customer Learning Curve™

Because the principles and tools of product management become powerful only in practice, Resultrek’s expert marketers coach your product managers to help them apply world class practices and solve their business problems. A Resultrek coach provides you with first-hand experience and knowledge of best marketing practices applied to your specific marketing challenge.
Our coaches are all experienced marketers. Many have been product managers at the world’s best marketing companies. They come from a wide range of disciplines and industries. We select the team that meets your organization’s needs from among our associates, most of whom have been working with us for over 10 years.
Coaching
Successful marketing requires application. The principles and tools become powerful only in practice, and Resultrek coaches—experienced marketing consultants and former product managers—work with your marketers to solve their business problems. Coaching reinforces learning and changes behavior.
Each product management “Results Project” involves three rounds of workshops and on the job application
Application / Coaching
Application / Coaching
Application / Coaching
Workshop 1: Building the Factbase
- Marketer’s Workflow
- Product Life-cycle
- Product Financials
- Positioning (including Segmentation and Competitive Analysis)
- New Product Development
Workshop 2: Craft Your Strategies
- Marketing Communications
- Promotions
- Sales Force Programs
- Pricing
- New Product Launch
Workshop 3: Make it Happen
- Cross-Functional Coordination
- Implementation Planning
- Measurement & Learning
- Leadership
- Mentoring
Conclusion: Present the Plan
or organizations.