Pricing is arguably the most strategic element of your marketing mix:  All other elements create value for the customer.  Pricing captures some of this value for your company.  Yet pricing is often treated as a short term tactical decision.

This workshop shows your people how to increase profits by objectifying pricing and creating a strategic context that balances the long term and short term pricing forces. The course covers the 5 C’s of pricing:  Customer, Competitor, Cost, Control, and Change and their implications for setting prices and increasing profits. It provides practical checklists for fighting a price war, raising prices, managing your price band, and responding to short term pricing decisions.

Here is a sample agenda for a one-day pricing workshop.

And here is a handout for a one-hour workshop module on pricing.

 

For any questions or to set up an appointment, please Contact Us and we will be glad to help assist you.

Call 770.993.7343 or Email us at info@resultrek.com