Product Manager Assessment

3600 assessment

1. Customize the assessment for Cypress:

Rate the importance of 70 competencies to the Product Manager Role(s) at Cypress.

C = Critical; V=Very Important; I = Important; M=Minor Importance.

2.1 Self assessment:

Each manager rates him/herself on selected competencies using a 5 point scale.

2.2 Optional: manager assessment:

Each manager rates subordinates on the same competencies using a 5 point scale.

2.3 Optional: Peer assessment:

Each peer rates the product manager on the same competencies using a 5 point scale.

3. Analysis and reporting

Compare Self/Manager/Peer assessments.
Report strengths, weaknesses, differences

Organizational assessment
Optional individual assessments
Hiring objectives
Training priorities

Testing

1. Web-based test in three 20 minute sections:

1.1 Product Planning and Strategy

• Market Research, Segmentation, and Targeting
  
• Product Positioning
  
• Sales Channel Strategy
  
• Message Strategy
  
• Marketing Program Measurement
  

1.2 Analytical Skills

1.3 Leadership Skills
Manager can log on, take one section, stop and come back for other sections.

2. Web-based test on five key topics:

2.1 Product Lifecycle questions on 14 dimensions of evolution

2.2 Consumer Positioning questions—”give agency feedback on TV ads, given a positioning strategy

2.3 B2B case study—open ended answer

2.4 Customer satisfaction questions

2.5 Presentation exercise

3. Analysis and reporting

Report correct and incorrect answers, percentages by topic area, hence, strengths and development needs

Individual assessments
Organizational assessment
Hiring objectives
Training priorities