Learn About Our Program
In-person workshops are replaced by web-based courses, taken at your manager’s convenience.
Twelve, telephone coaching sessions (the same as the standard program) by an expert Resultrek consultant—focused on individual needs.
Three half-hour read-outs of the manager’s progress on a real, important project to their immediate supervisor.
Core Courses
The core of the PMP program consists of fifteen web-based courses, twelve telephone coaching calls, and three progress reviews.
Overview
The 6 activities and the five documents the great marketing companies use to produce results. Learn More
Product Lifecycle
The main message of the product lifecycle is change. Recognize and exploit this change. Learn More
Segmentation
Differentiate and gain competitive advantage, achieve efficiencies of accurate targeting, focus on the real competitors, and uncover unmet needs—all with segmentation Learn More
Competitive Analysis
Use competitive analysis to define points-of-difference and exploit them for competitive advantage. Learn More
Positioning
Go beyond mechanics and take a creative look to give your position the “plot twist” it needs to create competitive advantage. Learn More
Product Economics: Revenue; Cost; Capital
These three courses help you develop an understanding of how your product makes money, the levers you can use to improve your economics, and how to justify the resources you need. Learn More
Issues, Opportunities and Objectives
World-class product plans are issue driven. The I-O-O analysis is the foundation needed to set in motion a virtuous cycle of continuous learning. Learn More
Short Plan
Create a plan in a few pages that wins support and communicates strategy by being fact-based, issue-driven, and financially focused. Learn More
Implementation Plan
Translate strategies into implementation plans and dialogue with the people who will accomplish the needed tasks. Learn More
Measurement/ Monthly Summary of Business
Measure to learn not to punish. And use the monthly summary of business to lead company thinking about your product. Learn More
Dialogue
The purpose of any planning system is to facilitate dialogue up and down the chain of command and across the functions to improve solutions and get everyone on the same page. Learn More
Supplemental Courses
Supplemental web-based courses cover topics which only some managers will find relevant. These courses are under development and all managers will have access to them as they become available.
The Customer Learning Curve
The Customer Learning Curve identifies your marketing leverage points. It fosters integrated marketing, supports fact-based creativity and focuses attention on improvement, not blame. Learn More
Compelling the Customer to Act
Diagnose the real barriers prospects face to buying your product and create communications and non-price promotions to get them over these barriers.
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Pricing
Learn the 5 C’s of pricing: Customer, Competitor, Cost, Control, and Change and their implications for setting prices and increasing profits. Learn More
Working with the Sales Force and Alternative Channels
Concepts and tools to analyze, optimize, and implement your programs through sales and alternative channels.
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Skills, responsibilities, and keys to success for Product Owners
The role of Product Owner is quite different from that of the Product Manager. This course presents the skills, responsibilities and keys to success for the role of Product Owner. Learn More
Coaching
The twelve telephone coaching calls integrate the core courses and the product manager’s application. Here are description of the twelve coaching telephone calls and the activities between calls.
- Discuss program and set up call calendar. Between Calls: Complete Overview, Factbook, Segmentation Courses.
- Review homework from first three courses. Between Calls: Complete Competitive Analysis, Positioning, Lifecycle, I-O-O Courses.
- Review homework from four courses and I-O-O draft. Between Calls: Complete Revenue, Cost Capital Courses, update I-O-O.
- Discuss homework, I-O-O, and factbook presentation. Between Calls: Complete factbook deck.
- Discuss factbook deck. Between Calls: Dialogue with manager on factbook deck and I-O-O. Make revisions based on dialogue.
- Review revised factbook deck and I-O-O. Discuss strategies to address I-O-O. Between Calls: Complete short plan course. Draft short plan.
- Review homework and draft short plan. Between Calls: Revise short plan.
- Discuss revised short plan. Between Calls: Dialogue with manager on short plan. Make revisions to short plan based on dialogue.
- Discuss revised short plan. Discuss implementation plan. Between Calls: Complete implementation plan course. Dialogue with cross functional managers. Draft implementation plan.
- Debrief dialogue and discuss IMPL plan. Between Calls: Complete MSOB course. Set up metrics. Draft first MSOB.
- Discuss MSOB draft. Discuss metrics. Between Calls: Dialogue with manager on MSOB.
- Discuss program and issue course certification.
Pricing
These courses can be purchased individually for $129 each for self-study, or $259 each with one hour of coaching. The entire core program (15 courses) can be purchased as a package for $3,000 per person, which includes all web-based courses as well as coaching. Supplemental courses will be priced similarly if purchased individually, and will be available for no extra cost to those purchasing the package.
Self-Study Cost
Per Course
$129
Cost Per Course
With Coaching
$259
Full Program
With Coaching