Market Research Based Consulting

Resultrek helps strategic marketers profitably increase market penetration by enabling them to better understand their markets, their competitors, and their business situation.

We help clients transform this fact-base into profitable marketing strategies and programs.

We help them deliver revenues and returns that exceed forecast, while building skills and capabilities within their organizations.

Our approach is fact based—often involving customized market research.  We help you uncover facts, make decisions based on these facts, measure results, and learn from experience.

We have proprietary technology like The Customer Learning CurveTM that enables you to develop effective, fact-based strategies and gain insight into marketing issues.

Resultrek fills the gap between the creation of the “brilliant idea” and its successful implementation.  Many times a grand strategy falls short of its potential because of weak implementation.  Our approach is that we are practitioners.  We work side by side with clients to execute strategies and programs that focus on your customers.  For example, a Resultrek coach provides you with first-hand experience and knowledge of best marketing practices applied to your specific marketing challenge. 

The Customer Learning Curve

An important proprietary tool we use in our assignments is the Customer Learning Curve.  This is the eight step process your prospects go though in purchasing or not purchasing products from your company.  The CLC identifies the reason why prospects are not purchasing from you.  With this model you can also accurately predict the market response to your programs, thereby enabling you to spend your marketing dollars where you obtain the greatest return on tyou marketing investment.  To overcome specific purchase barriers, we help you create compelling marketing programs that get quick results.

Sample client assignments

Mapped external measures to internal processes and measures – for 3 Clients
Problem:  Customer Satisfaction Data did not yield actionable strategies.

Resultrek Project:  We performed independent market research which we designed to be able to be linked to operations and to identify drivers of satisfaction, loyalty and repeat business.

Recommendations: We worked with management to map these drivers to internal processes and measures.  We facilitated fundamental change initiative.

Results:  Strategies improved measures of customer satisfaction and loyalty and increased revenues while reducing service costs.

Mapped external measures to internal processes and measures – in Sweden.

Problem: When competition hit Sweden, the incumbent telecommunications company, Telia, experienced loss of customers and revenues.

Resultrek project:  We worked with Telia management to identify drivers of satisfaction and switching and to map these drivers to internal processes and measures.

Recommendations:  We conducted workshops for the top 150 Telia managers in which they transformed the market research results into operating strategies.

Results:  Telia stemmed the tide of switching and developed win-back strategies to reverse declines and resume revenue growth.

Defended customers and built revenue in Spain.
Problem: Competition in the business market became real in Spain for the telecommunications incumbent, Telefonica.

Resultrek project:  We worked with Telefonica management to defend customers and build revenue with three waves of market research and strategy development:  In-depth interviews, a survey to segment the market, and conjoin studies to optimize strategies in each segment.

Recommendations:  We developed excel models based on the market research results to enable Telefonica management to evaluate alternative strategies.

Results:  Management was enabled to develop, evaluate, and decide upon a series of marketing strategies that stemmed competitive incursions and built revenues.

Optimize Customer services process.

Optimized customer service process for a rapidly growing tech firm.