Karl Hellman is a "new breed" of speaker and author who combines fascinating "real life" marketing stories with timeless, ageless, principles of marketing. Karl engages his audience with a soft charm and wit. Before listeners know it, they have identified the 3 most important things they need to focus on to improve their skills and product performance.
Karl is the founder and President of Resultrek, a global marketing consulting firm dedicated to creating great marketers. Karl co-authored The Customer Learning Curve, a tool to help marketers identify where in the purchasing process they are losing customers and to create marketing programs that deliver the greatest customer response.
In their work with clients, Resultrek incorporates The Customer Learning Curve™ and The Marketers Workflow™ the 5 documents and processes that great marketers use.
Karl's most recent book, The Customer Learning Curve, explains the power of The Customer Learning Curve through 24 "real life" marketer examples: scenarios readers can call their own. Karl's next book will focus on The Marketer's Workflow: the defining characteristics of world class marketing.
Karl is well published in the marketing world and has authored articles appearing in: Marketing Management, Journal of Business and Industrial Marketing, Association of International Product Marketing and Management, Marketing News, Telephony, Public Utilities Fortnightly, Scott Maddene & Associates' Perspectives, and he has been asked to write a monthly column in the new American Marketing Association Newsletter.
Karl brings 30+ years of consulting and corporate experience to his speaking and writing. He received his B.A. from Beloit College and his Masters degree from Northwestern University. He has consulted with international "best-in-class" companies such as: Sprint PCS, JPMorgan Chase, Wells Fargo, UPS, Telefonica and Bellsouth. He has also been a "consultant's consultant" to Phillip Kotler, Lou Stern, Bob Calder, Frank Lynn, and others.
Some recent topics that Karl has spoken on which delighted his audiences include:
- The Customer Learning Curve: Why are you losing customers and what you can do to increase market share
- Your Marketing Power Play: Integrating Marketing, Sales and Benefit Delivery
- The Marketer's Workflow: What do the great marketing companies do that you don't do
- Strategy Driven Promotions: Compelling your customer to act
- Linking Customer Satisfaction to Profitability
- Put the Customer back in CRM
Call 770.993.7343 or Email us at info@resultrek.com
