In his new book, Marketing 3.0 Dr. Phillip Kotler and his co-authors state that marketing to have progressed through three stages:

Marketing 1.0	Marketing 2.0	Marketing 3.0
Product centric	Consumer oriented	Values/Collaboration driven
Industrial Revolution	Information technology	New wave technology
One-to-many transactions	One-to-one relationship	Many-to-many collaboration

Kotler cites three major forces that are compelling the transition to Marketing 3.0:

Technology enabled collaborative social media
Globalization enabled by technology
The age of creative society and human spirit marketing

These forces call for innovative—business unusual--behaviors.  Check for whether or not your company is currently practicing these Marketing 3.0 behaviors today.  If you are not using practicing these behaviors today, do you think you will be practicing them in 3 to 5 years?

Technology enabled collaborative social media
Kotler describes  five major forms of technology enabled collaborative social media that are fundamentally changing the way we practice marketing:

• Crowdsourcing
• From the 4 P’s to cocreation
• Consumers collaborate with each other as well as providing input directly to the company.
• Consumers own the brand:
• Market the brand DNA to employees and through employees to consumers

 

WORKSHOPS
If you are interested in introducing the best practices of marketing 3.0 in to your marketing plans and strategies Call us at 770.993.7343 for a free discussion of how Resultrek workshop might help.

For any questions, please Contact Us and we will be glad to talk about how these powerful tools can help you achieve your goals.

Email us at info@resultrek.com