The nature and challenges of globalization are well documented in The World is Flat by Thomas Friedman.  Implications for marketing include these three paradoxes as described by Kotler:
Paradox—nationalism “The World is Still Round”—Robert Samulson
Paradox—globalization does not create democracy (China)
Paradox—globalization encourages diversity, not uniformity.

Kotler says our customers can’t solve these paradoxes—but they try to manage them. And marketers can gain advantage by helping their customers  deal with these paradoxes by providing continuity, connection, and direction.

WORKSHOPS
If you are interested in introducing the best practices of marketing 3.0 in to your marketing plans and strategies Call us at 770.993.7343 for a free discussion of how Resultrek workshop might help.

For any questions, please Contact Us and we will be glad to talk about how these powerful tools can help you achieve your goals.

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