Dr. Phillip Kotler of Northwestern University has said of the CLC “Marketers frequently disagree on which of some dozen marketing tolls will deliver the biggest bang for the buck. The problem is worse because each marketer has his or her own favorite tools. The eight step Customer Learning Curve resolved the debate by presenting a rational customer-oriented framework for determining which tools and marketing investments will deliver the most impact on revenue and profit.”
Take a moment and use the CLC tool below to estimate your marketing leverage points. Put in your potential market, your actual sales and your goal. Then estimate the percentage of your potential customers who make it through each of the 8 steps.